Monday, June 4, 2012

Get Paid For Your Ideas: Selling to Companies

If you would like to get paid for ideas by selling them to companies, there are a few basic things to keep in mind.  First, it is helpful if it is a brand, product or service that you like or use.  In this way, you will most likely have an understanding of the benefits and/or drawbacks of the product as well as those products offered by competitors.  If you are responding to a request from a company, then you should become familiar with the product or service if you have not used it.  With this insight, you should make a list of the positive and negative aspects of the product in question, as well as products of its competitors.  Then ask yourself the question: "How can this product be better or differentiate itself from the competition?" When selling ideas to companies, you may also want to think about current trends in the market and how certain products or services can be tied to those trends.  For example, a type of fast food that uses only organic ingredients due to the growing trend of consuming organic foods.

If you are not responding to a specific request from a company, then you are better off developing an idea for a company that already has an interest in obtaining ideas from its consumer market. On youZingit, you can post ideas that you have for any company or respond directly to the requests that they make.  Many of the major multinational companies are seriously interested in consumer ideas to give them a competitive edge.  This phenomenon is made possible by crowdsourcing and the power of the internet.  In responding to a company's request, the best way to get paid for ideas is to carefully follow all of the guidelines or instructions that are provided by the company.  Whether it is a written, graphic or video format, complying with these instructions is extremely important.  Not complying can easily dismiss your idea from consideration.  So, if there are certain questions to answer, minimum word counts in a text document, specific dimensions for a graphic ad or time length in a video, be sure to meet these requirements.

Lastly, once you have a killer idea, you should develop it and detail it as much as possible.  Show that you have put some time, thought and energy into it.  You can express an idea in many different ways.  It is probably best to have some written description, along with video or graphic illustration. Also, if appropriate, powerpoint and excel files may also be an effective way to illustrate your concepts.  In future posts, we will continue to discuss additional details and resources that will help you get paid for your ideas on youZingit.  Now, keep your eyes and ears open for those opportunities!

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